Professional Selling ISE

This book equips students with essential sales skills for career success. Professional Selling ISE emphasizes personal branding and effective communication.

Sales plays a crucial role in the landscape of modern business. Understanding the various facets of sales is essential for enhancing the success of for-profit companies, non-profit organizations, and even students' career trajectories. This knowledge is particularly relevant to all learners, irrespective of their academic focus. The ability to effectively communicate one's personal narrative and market oneself to potential employers, investors, or graduate programs is increasingly becoming a determinant of career success.

Professional Selling ISE is designed with the contemporary instructor in mind, aiming to inspire and motivate the leaders of tomorrow. The premise is simple yet profound: everyone is a salesperson. This book seeks to equip students with the skills necessary to navigate the complexities of selling in a professional context. It emphasizes the importance of personal branding and self-promotion in a competitive job market.

The text is structured around three primary objectives. First, it offers current, high-quality content on professional selling that is socially responsible and adaptable to various course lengths and teaching modalities. Second, it engages students through a narrative that is both accessible and enriched with modern examples. Finally, it integrates innovative digital resources to enhance the overall teaching and learning experience, ensuring that students are well-prepared for the demands of the professional world.