Managing Marketing Information (RLE Marketing)
Martin Evans author Nigel Piercy author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:26th Nov '15
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9781138793149)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
ISBN: 9781138980310
Dimensions: unknown
Weight: 453g
242 pages