Managing Marketing Information (RLE Marketing)

Martin Evans author Nigel Piercy author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:26th Nov '15

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Managing Marketing Information (RLE Marketing) cover

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

ISBN: 9781138980310

Dimensions: unknown

Weight: 453g

242 pages