Competitive Marketing (RLE Marketing)
A Strategic Approach
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:26th Nov '15
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£280.00(9781138792876)
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
‘Every teacher of marketing should read this book…’ Quarterly Review of Marketing
‘Very comprehensive and engaging’ Morris Holbrook, Columbia University
ISBN: 9781138971387
Dimensions: unknown
Weight: 453g
766 pages