Adding Value (RLE Marketing)

Brands and Marketing in Food and Drink

Geoffrey Jones editor Nicholas J Morgan editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:26th Nov '15

Currently unavailable, and unfortunately no date known when it will be back

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Adding Value (RLE Marketing) cover

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

ISBN: 9781138965935

Dimensions: unknown

Weight: 453g

368 pages