Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Geoffrey Jones editor Nicholas J Morgan editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:26th Nov '15
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£145.00(9781138793668)
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
ISBN: 9781138965935
Dimensions: unknown
Weight: 453g
368 pages