Consumers in Context
The BPM Research Program
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:30th Apr '17
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£250.00(9781138962897)
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.
Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
ISBN: 9781138962958
Dimensions: unknown
Weight: 453g
552 pages