On the Marketisation and Marketing of Higher Education
Anthony Lowrie editor Jane Hemsley-Brown editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:23rd Jul '15
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£86.99(9780415725637)
Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, Directors of Programs and faculty, as well as those who work in departments of marketing within higher education institutions, recognise the increasing utility of marketing what they have to offer. Our purpose in this research based book on higher education marketing is to bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education.
This book was originally published as a special issue of the Journal of Marketing Management.
ISBN: 9781138953482
Dimensions: unknown
Weight: 408g
240 pages