Internet Retailing and Future Perspectives

This updated edition of Internet Retailing and Future Perspectives provides essential insights into the evolving landscape of online shopping and digital retailing.

In today's fast-paced digital world, Internet Retailing and Future Perspectives serves as a comprehensive guide for anyone involved in e-commerce. It is designed with accessible features such as key learning points, questions, and suggestions for further reading, making it an ideal resource for students, entrepreneurs, and researchers alike. The text's clear and practical explanations of digital retailing principles provide a solid foundation for understanding the complexities of online commerce.

Since the release of the first edition, online shopping has surged in popularity, posing both opportunities and challenges that differ significantly from traditional retail methods. This new edition of Internet Retailing and Future Perspectives addresses these changes, offering innovative approaches that leverage the latest digital technologies. Readers will discover how to navigate the evolving landscape of online retailing while maximizing the benefits of digital tools.

This updated edition includes valuable new content, such as insights into search engine marketing and optimization, as well as fresh case studies featuring notable brands like Tesco, Ray-Ban, IKEA, and Nordstrom. Additionally, it introduces a new chapter on ubiquitous retailing, further enhancing its relevance in the current market. Overall, this textbook is a reliable guide to successfully implementing and operating an online retail business, ensuring that readers are well-equipped to thrive in the digital commerce arena.