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Media Management and Economics Research in a Transmedia Environment

Alan B Albarran editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:8th Jun '15

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Media Management and Economics Research in a Transmedia Environment cover

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

ISBN: 9781138925588

Dimensions: unknown

Weight: 430g

280 pages