Show What You Mean

Visual Literacy for Graphic Design and Mass Communication

Kim Golombisky author Rebecca Hagen author

Format:Paperback

Publisher:Taylor & Francis Ltd

Publishing:5th Aug '26

£46.99

This title is due to be published on 5th August, and will be despatched as soon as possible.

Show What You Mean cover

Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today’s digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.

Key Features

  • Takes a down-to-earth approach with high theory, making it accessible for readers without watering down.
  • Supported by many 4-color examples, that showcase the theoretical and practical aspects of visual literacy.
  • Accompanied by a companion website featuring an image bank for each chapter, links to further resources, suggested projects, and a glossary.
  • Takes visual literacy to the age of information, covering analysis for images read on mobile devices, and other screens.<

  • ISBN: 9781138854789

    Dimensions: unknown

    Weight: unknown

    400 pages