Cultural Entrepreneurship in Africa

This volume explores cultural entrepreneurship in Africa, highlighting diverse initiatives and the historical roots of entrepreneurial success since the 1990s.

In Cultural Entrepreneurship in Africa, the editors present a comprehensive examination of cultural inventiveness across the continent, particularly since the 1990s. This volume highlights the rich tapestry of cultural entrepreneurship by showcasing the diverse biographies of both female and male entrepreneurs. These individuals engage in a variety of sectors, including religious proselytism, politics, tourism, media, music, and even funeral organization. Through these narratives, the book illustrates how cultural entrepreneurs are redefining their communities and contributing to economic growth.

The contributions within Cultural Entrepreneurship in Africa challenge the common narrative that overlooks the historical roots of entrepreneurial success in Africa. The authors argue that successful entrepreneurial figures have existed since pre-colonial times, and this volume connects those historical continuities to contemporary practices. By focusing on the unique political and economic contexts of today, the book reveals how entrepreneurs are innovating and adapting to create new forms of enterprise.

Through ethnographically rich life stories and case studies, the volume provides a multi-dimensional perspective on the strategies, aspirations, and ventures of African cultural entrepreneurs. Their impact is significant, as they not only drive economic activity but also serve as role models for youth and play a crucial role in shaping new popular cultures across the continent.