Assembling Consumption

"Assembling Consumption is the definitive guide to understanding how the assemblage concept can bring new insights to understandings of consumer culture. Canniford and Badje gather leading scholars working in this area to demonstrate methodological and empirical applications of these emerging theories. If you are considering using an assemblage approach, or simply want to remain on the cutting edge of consumer-culture research techniques, this volume is a must-read." —Giana Eckhardt, Professor, Royal Holloway, University of London

"Researchers, assemble yourselves! In this handy, useful guide, you (and you!) will find assemblage and actor-network theories composed such that their edifying value can be assessed, not tamed. Assembling Consumption affords the novice transformational entrée through impassioned texts that invite a re-doing and re-expression of the territories occupied by "consumer" and "market(ing)" in an epoch of heterogeneous, emergent networks, compression and instantaneity." —Eric Arnould, Professor, University of Southern Denmark