Managing Sport Mega-Events

'Just when you thought you might have had your finger on the pulse of major events, along comes Managing Sport Mega Events, with some new insights on some well-established principles. There are no gaps - governance, risk, finance, media, sponsorship, leveraging, sustainability, social impacts - it’s all covered. Read this book, and you will never look at a sporting mega event the same way again.' — Geoff Dickson, Associate Professor, Auckland University of Technology, New Zealand

'Sport mega-events are, by their nature, fiendishly difficult to manage. Enormous logistical exercises, they are perpetually in danger of unravelling or, at the very least, breaking free of the most stringent attempts to organize their conduct and meaning. Stephen Frawley has assembled an excellent cohort of specialist international scholars to engage with the multi-layered managerial challenges of the sport mega-event. Across a dozen chapters, the contributors judiciously combine empirical knowledge and analytical skepticism in taking on such thorny issues as governance, risk, cost, communication, impact and legacy. In so doing, they usefully extend and deepen our understanding of the management of sporting exhilaration.' — David Rowe,Professor, FAHA, Institute for Culture and Society, Western Sydney University, Australia