Managing Marketing Information (RLE Marketing)
Martin Evans author Nigel Piercy author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:22nd Aug '14
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£43.99(9781138980310)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
ISBN: 9781138793149
Dimensions: unknown
Weight: 476g
242 pages