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Managing Marketing Information (RLE Marketing)

Martin Evans author Nigel Piercy author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:22nd Aug '14

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Managing Marketing Information (RLE Marketing) cover

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

ISBN: 9781138793149

Dimensions: unknown

Weight: 476g

242 pages