Competitive Marketing (RLE Marketing)
A Strategic Approach
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:22nd Aug '14
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£43.99(9781138971387)
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
‘Every teacher of marketing should read this book…’ Quarterly Review of Marketing
‘Very comprehensive and engaging’ Morris Holbrook, Columbia University
ISBN: 9781138792876
Dimensions: unknown
Weight: 1519g
766 pages