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Corporate Innovation (RLE Marketing)

Marketing and Strategy

Gordon Foxall author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:22nd Aug '14

Currently unavailable, and unfortunately no date known when it will be back

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Corporate Innovation (RLE Marketing) cover

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

ISBN: 9781138792401

Dimensions: unknown

Weight: 521g

282 pages