Corporate Innovation (RLE Marketing)
Marketing and Strategy
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:22nd Aug '14
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£43.99(9781138966826)
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
ISBN: 9781138792401
Dimensions: unknown
Weight: 521g
282 pages