Principles of Retailing

A comprehensive guide to retailing, Principles of Retailing covers essential topics for management and marketing students, addressing industry changes.

Retailing plays a crucial role in the modern economy, making it essential for graduates aspiring to enter this field to have a strong grasp of its fundamental principles. Principles of Retailing Second Edition serves as an engaging and authoritative resource, crafted by three prominent experts in retail management. This updated edition is tailored to provide management and marketing students with a digestible introduction to the key concepts and practices in retailing.

The previous edition received high praise for its comprehensive coverage, clarity, and detailed sections on often-overlooked topics such as operations and supply chain management. In response to the industry's rapid evolution, including the rise of online shopping and the decline of brick-and-mortar stores, this new edition has been thoroughly revised. It incorporates insights from the authors' decade-long research, adding new chapters on offshore sourcing, corporate social responsibility (CSR), and product management, while also revising existing content to address advancements in online retail, e-tail logistics, and retail branding.

Additionally, Principles of Retailing Second Edition is accompanied by a range of online teaching materials, designed to assist educators in streamlining their preparation process. This allows them to focus more on effective teaching strategies and engaging with students, ultimately enhancing the learning experience in the retail sector.