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Industrial Advertising Copy (RLE Marketing)

R Bigelow Lockwood author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:22nd Aug '14

Currently unavailable, and unfortunately no date known when it will be back

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Industrial Advertising Copy (RLE Marketing) cover

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

ISBN: 9781138791060

Dimensions: unknown

Weight: 566g

348 pages