Export Strategy: Markets and Competition (RLE Marketing)

Nigel Piercy author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:22nd Aug '14

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Export Strategy: Markets and Competition (RLE Marketing) cover

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

ISBN: 9781138790193

Dimensions: unknown

Weight: 476g

284 pages