Entrepreneurship the Disney Way

“Walt Disney and the company he built have inspired no shortage of business books, covering topics ranging from leadership to customer service, customer satisfaction to innovation and creativity. In this book Mike Goldsby and Rob Mathews explore the history of Walt Disney and The Walt Disney Company through the lens of entrepreneurship, offering new lessons and insights that can help anyone running a business, large or small. Entrepreneurship the Disney Way is a worthy addition to the Disney business literature, and belongs in the library of anyone looking to improve their business.” — Lou Prosperi, author of 'The Imagineering Pyramid' and 'The Imagineering Process'

"As an evangelist, I promote the Disney philosophy and make it accessible to others every day. The beauty of Disney is more than movies and theme parks, it is a lifestyle. It is storytelling, it is being kind, it’s doing the right things and it’s making people feel good throughout our journey. Dr. Goldsby and Dr. Mathews do a magical job of showing us how we can incorporate the Disney way into our business adventures." — Jamie Ane Eubanks, CEO, Magical Vacation Planner

"Many biographies have told the story of Walt Disney, but only this engaging book distills his extraordinary life into lessons and exercises to guide and inspire entrepreneurs everywhere." — John Chisholm, author, 'Unleash Your Inner Company'; past president/chair, worldwide MIT Alumni Association

"The historian David McCullough remarked: “The only way to teach history, to write history, to bring people into the magic of transforming yourself into other times, is through the vehicle of the story. It isn't just a chronology. It's about people. History is human.” With these words in mind, this book magically follows Mr. McCullough’s viewpoint as it relives the incredible Walt Disney journey and the Disney company growth through the use of engaging story telling. In my view, a good book entertains and teaches. This book does both. Read this book for two reasons: (1) if you want to understand the inside story of how Disney is one of the most successful companies of all time; (2) if you want to learn how to be a better entrepreneur and leader." — Christopher P. Neck, Associate Professor of Management, W. P. Carey School of Business, Arizona State University
"Mike Goldsby and Rob Mathews bring an enthusiasm to the subject of Disney that would make Walt proud. Where other authors leave off, Goldsby and Mathews are only hitting their stride and they take the reader from the illusion of Disney to the true magic of Disney." — James Bishop, New Mexico State University, USA

"If you are looking for a book that combines the elements of creativity, innovation, leadership, and entrepreneurship, Entrepreneurship the Disney Way does not disappoint. Drs. Goldsby and Mathews bring their rich Disney experiences to the conversation as they skillfully craft a narrative around the magic that is Disney today, with the timeless lessons that Walt Disney so successfully inspired over his lifetime." — Charles H. Matthews, University of Cincinnati, USA