Handbook of Media Management and Economics
Jaemin Jung editor Alan Albarran editor Bozena Mierzejewska editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:20th Apr '18
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£215.00(9781138729292)
Winner of the 2019 Robert Picard Book Award
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
"This comprehensive Handbook of Media Economics and Management led by the inestimable guru Alan Alabarran and colleagues Bozena Mierzejewska and Jaemin Jung, brings together focused studies by the media management field’s most established and emerging scholars. It has both breadth and depth treating the most important topics drawing on theory and practice. Established as the Bible of the field from its first appearance forward, this new edition is an essential text and reference work of lasting value."
Everette E. Dennis, Dean and CEO, Northwestern University in Qatar, Qatar
"The Handbook of Media Management is a fundamental source used by scholars worldwide. The new edition solidifies and expands the publication’s contributions, revealing the maturation and fullness of the field and the global contributions that have brought management approaches to the forefront in explaining media business behaviour and choices."
Robert G. Picard, University of Oxford, UK
"Look no further! This is the truly global go-to-guide into the unpredictable world of managing media."
Mark Deuze, University of Amsterdam, The Netherlands
ISBN: 9781138729315
Dimensions: unknown
Weight: 896g
476 pages
2nd edition