The Business Side of Learning Design and Technologies

"I wish I’d had a copy of The Business Side of Learning Design and Technologies decades ago when I started my career as a learning and development professional. Shahron Williams van Rooij has done a masterful job in writing a thorough desk reference for those working in Learning and Development that differs from other books on the subject by placing emphasis on the business side of learning."

—Alice K. Waagen, PhD, President and Founder, Workforce Learning LLC

"Timely and on-point, a much needed resource for students and L&D practitioners. Dr. van Rooij brings together practical realities, individual and corporate expectations, and the values of instructional design into a well-rounded perspective on the role of the ISD in the business world. Truly a survival guide for those shaping their strategies in training departments everywhere."

—Judith H. Bayliss, PhD, Chief Education Advisor, Defense Acquisition University, USA

"The Business Side of Learning Design and Technologies represents the quintessential manuscript on thinking through and delivering impactful learning. While other authors focus on the mechanics of curriculum design or technologies, Dr. van Rooij provides a roadmap to ensure that learning is aligned to and supports business outcomes and demonstrates value to the bottom line. This comprehensive work elevates the profession and, once applied, will demonstrate the positive benefits that learning practices and culture have to business success."

—John M. Mullins, Chief Strategy Officer/Performance, The Millennium Group, International, LLC

"There are books on learning design that include a mention of organisational change, and a few books on managing change that refer to the role of learning and development. Here is a much-needed book that focuses on the business competences that L&D professionals need in order to play an effective role. It should be on every learning designer's bookshelf."

—Nick Rushby, Editor, Education & Self-Development

"This book touches every key component to the business side of this profession, presented in a non-intimidating and easy-to-read format. I would recommend it to learning design and technology professionals who desire to augment their business acumen."

—Steven Williams, PhD, Vice President, Institute for Leadership Development & Research, and Chief Learning Officer, The Executive Leadership Council, USA