Ethics in Marketing

This book provides a comprehensive exploration of ethical dilemmas in marketing, featuring global case studies and insights into corporate social responsibility.

Understanding and appreciating the ethical dilemmas associated with business is increasingly important in today's marketing landscape. Corporate social responsibility has become a crucial aspect of marketing strategies, making it essential for professionals to navigate these complexities effectively. The updated edition of Ethics in Marketing addresses these evolving challenges, providing insights into the ethical considerations that marketers must confront in their practices.

This edition features a diverse range of 20 cases that explore various ethical issues, including questionable selling practices, exploitative advertising, counterfeiting, product safety, bribery, and channel conflict. Each case is designed to illustrate the real-world dilemmas faced by companies across the globe. Notably, Ethics in Marketing emphasizes its international perspective, showcasing high-profile case studies from European, North American, Chinese, Indian, and South American firms, including well-known multinationals like Coca Cola, Facebook, VISA, and Zara.

This unique case-book not only offers a comprehensive view of ethics in marketing but also serves as a valuable resource for students. It can be utilized in standalone courses focused on marketing ethics or as a supplementary text in broader marketing classes. By engaging with the material in Ethics in Marketing, students gain a global perspective that prepares them for the ethical challenges they will encounter in their professional careers.