The Development of Scientific Marketing in the Twentieth Century

Name: The Development of Scientific Marketing in the Twentieth Century
Brand: Taylor & Francis Ltd
SKU: 9781138630116
Price: 58.99 GBP
Availability: InStock
ISBN: 9781138630116

Research for Sales in the Pharmaceutical Industry

Jean-Paul Gaudillière author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:7th Feb '17

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Hardback£145.00(9781848935594)

The Development of Scientific Marketing in the Twentieth Century cover

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

ISBN: 9781138630116

Dimensions: unknown

Weight: 530g

288 pages