Sports Capitalism

The Foreign Business of American Professional Leagues

Frank P Jozsa, Jr author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:18th Sep '18

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Sports Capitalism cover

The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. Readers such as college and university sports history, management, marketing and international business professors, students and researchers can use and apply the book, as either a teaching supplement, reference and/or literature source. It will also appeal to targeted groups beyond the academic community with strategic economic incentives to learn about sports capitalism, such as sports entrepreneurs and league officials.

ISBN: 9781138620650

Dimensions: unknown

Weight: 607g

330 pages