Destination Marketing

An international perspective

Metin Kozak editor Nazmi Kozak editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:25th Apr '18

Currently unavailable, and unfortunately no date known when it will be back

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Destination Marketing cover

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

ISBN: 9781138592254

Dimensions: unknown

Weight: 453g

212 pages