Digital Entrepreneurship

This textbook offers a comprehensive guide to digital entrepreneurship, equipping students with the skills to launch successful ventures. Digital Entrepreneurship emphasizes a 'digital first' approach.

In Digital Entrepreneurship, Jonathan P. Allen, a Professor at the School of Management at the University of San Francisco, explores the intersection of technology and entrepreneurship. This textbook is designed to equip students with the knowledge and skills necessary to leverage digital tools for launching new ventures. As technology continues to reshape the business landscape, understanding how to navigate these changes is crucial for aspiring entrepreneurs.

The book presents a comprehensive guide to the lean startup methodology, emphasizing a 'digital first' approach. Readers will learn how to identify and exploit commercial opportunities through various technology platforms. With Allen's award-winning insights, students will gain a deeper understanding of different digital business models and develop analytical skills essential for success in the digital marketplace.

Moreover, Digital Entrepreneurship fosters an interactive learning environment through online resources, including slides, sample syllabi, and practical exercises. These resources are designed to enhance classroom engagement and help students transition from prototype to product with confidence. By the end of the course, students will not only be well-versed in digital entrepreneurship but also prepared to make their mark in the ever-evolving world of business.