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Communication in International Development

Doing Good or Looking Good?

Jessica Noske-Turner editor Florencia Enghel editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:15th May '18

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Communication in International Development cover

This book explores the dual role of communication in international development, highlighting the balance between promoting good deeds and managing reputations, making it essential for students, scholars, and practitioners in the field.

Communication in International Development explores the dual roles of communication in the realm of international development. It highlights how stakeholders utilize communication not only to promote positive change through development initiatives and media support but also to enhance their own image through public relations efforts. The book examines the interplay between genuine efforts to do good and the necessity of appearing effective to various audiences, including donors, journalists, and decision-makers within organizations.

Traditionally, studies in development communication have concentrated on the impact of interventions aimed at benefiting recipients, often overlooking the significance of reputation management and promotional strategies. This book addresses this gap by emphasizing the need to analyze the tensions that arise when communication serves both altruistic and self-promotional purposes. It invites readers to critically reflect on how these overlapping goals can influence the effectiveness of development initiatives.

Targeted at students and scholars in development communication and international development, this book also offers valuable insights for practitioners in the field. Those involved in international aid will find it particularly relevant, as it sheds light on the complexities of communicating both for and about development. By unpacking these dynamics, the book contributes to a deeper understanding of the challenges faced in the sector and encourages a more nuanced approach to communication strategies in international development efforts.

"This fine volume thoughtfully addresses the provocative and important question of its title. The well-focused essays by development scholars and scholar-practitioners from a number of countries challenge those involved in development communication to think carefully not just about what they are doing but also about why they are doing it."Nancy Morris, Temple University, USA

"Communication in International Development: Doing Good or Looking Good? provides a well-illustrated documentation of the communication of international development practices and ideas. As being seen to ‘do good’ with the requisite branding, photo-ops and celebrity endorsements becomes central to the mandate of humanitarian and development organizations, this book helps us to understand how ‘looking good’ is produced, performed and who is affected by it." — Lisa Ann Richey, Roskilde University, Denmark

"Delving into the complex and conflictual world of communication in international development, this important contribution reveals the imperatives and motivations of agencies caught between the desire to ‘do good’ but who end up investing in ‘looking good’ and the gaps between ideological promise and institutional performance. A must read." — Pradip Thomas, University of Queensland, Australia

"This book aptly interrogates the relationship between the ‘walk’ and ‘talk’ of communication and development practices through a range of case studies. The authors balance concerns about the increasing focus of development actors on looking good rather than doing good with empirical material to illuminate the stakes for democracy." — Eleftheria Lekakis, University of Sussex, UK

"What does it mean to claim to ‘do good’ with development assistance resources? Do the requirements of funding agencies mean that whatever is done, it must be made to ‘look good’ to sustain a future flow of funds? What tensions does the donor-recipient relationship give rise to and how are they managed in practice? This outstanding collection of papers probes for answers. It reveals how international development stakeholders frame problems and solutions, how asymmetric power relationships work themselves out, and how media and communication strategies are implicated. The complexity of the challenges in the ‘media and communication for development’ arena are highlighted, providing an essential critique of prevailing practice. Students, scholars and practitioners seeking to change the world in a just, ethical and equitable way must read this book." — Robin Mansell, London School of Economics and Political Science, UK

"Does looking good outweigh doing good in international development cooperation? In what ways do conceptions of justice define what actual "improvement" should involve in development efforts? These hard questions lie at the core of the thrilling volume Enghel and Noske-Turner put together. The editors convened an excellent group of international scholars who wrote well-researched chapters constituting the two parts - and an epilogue - in order to tackle the ambiguities and challenges that mark development communication today and can generate further divides. Enghel and Noske-Turner’s scrutiny of "justice" as an addition to the UN’s 2030 Agenda for Sustainable Development is a welcome and timely intervention. Communication in International Development is a must-read volume for any scholar and practitioner interested not only in development communication, but communication at large." — Miyase Christensen, Stockholm University, Sweden

"Grounded in a solid conceptual framing by the editors, this book delivers thought-provoking contributions that convincingly overcome some of the silo-thinking and tension in discussions about the different roles of communication in international development cooperation. An innovative, ambitious and critical reflection that moves the field forward!" — Thomas Tufte, University of Leicester, UK

ISBN: 9781138569911

Dimensions: unknown

Weight: 417g

182 pages