Public Relations in the Gulf Cooperation Council Countries

"For almost two decades, I have stressed the need to reduce ethnocentricity in public relations scholarship by bringing voices and experiences from other parts of the world into public relations research and pedagogy. This compilation of essays helps fulfil that need by bringing perspectives from the Middle-East, a region that has not been adequately represented in public relations scholarship.", Krishnamurthy Sriramesh, Professor and Director of Professional Masters in Corporate Communication, University of Colorado, USA

"This volume clearly shows that PR in the GCCC is more than C&D (coffee and dates). It is the first comprehensive examination by predominantly Arabic scholars of public relations in the six Gulf nations and promises to be the starting point for anyone interested in the region. Their work explores unique cultural, social and historical characteristics—and we find PR evolving rapidly, thriving in distinctive socio-cultural environments and maturing in a way that may surprise those unfamiliar with the region.", Kenneth Starck, former dean of the College of Communication and Media Sciences, Zayed University, United Arab Emirates,and former director of the University of Iowa School of Journalism and Mass Communication, USA. Retired.