The Marketing Manual
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:28th Jul '17
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£31.99(9780750636520)
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
ISBN: 9781138440999
Dimensions: unknown
Weight: 453g