Advertising Media Workbook and Sourcebook
Kim Sheehan author Donald W Jugenheimer author Larry Kelley author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:18th Sep '18
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£61.99(9780765640949)
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.
Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
ISBN: 9781138380622
Dimensions: unknown
Weight: 453g
380 pages
4th edition