Public Relations Cases

This collection offers a detailed exploration of public relations practices through international case studies. Public Relations Cases is essential for students and professionals alike.

This unique collection of contemporary international public relations (PR) case studies provides readers with an in-depth understanding of effective PR practices across various organizational contexts. By showcasing a diverse range of global cases, Public Relations Cases illustrates the complexity and sophistication of the public relations function in both public and private sector organizations. Each case offers valuable insights into the strategies and tactics that have proven successful in different environments.

In its fully updated third edition, Public Relations Cases presents fresh perspectives on the evolving landscape of public relations and the development of communication strategies. It addresses significant gaps in existing PR literature by examining the impact of political systems, climate, media ownership, and social values on the role of PR practitioners. This comprehensive approach ensures that readers grasp the multifaceted nature of public relations in today's world.

The book employs a four-part analytical model known as CDAO (Context, Decisions, Actions, and Outcomes) to identify key points of comparison among cases. This model helps uncover the reasons behind specific events and highlights critical factors that can inform future decision-making. Featuring updated cases from a variety of industries and regions, including South East Asia, Latin America, the UK, and the US, Public Relations Cases serves as an invaluable resource for researchers, postgraduate students, and professionals in the field of public relations, corporate communication, and public affairs.