Big Food

This insightful collection examines the global influence of 'Big Food' and its impact on public health, especially in low-income countries.

This collection offers a critical examination of the global reach of 'Big Food', particularly its penetration into lower-income countries. It delves into the marketing strategies employed by these multinational corporations, highlighting how they target vulnerable populations, including youth and rural communities. The discussions presented in this book, originally published as a special issue of Critical Public Health, reveal the complex dynamics of food marketing and its implications for public health.

Obesity has emerged as a pressing global health issue, with rates soaring not only in high-income countries but also escalating rapidly in low- and middle-income regions. The rising consumption of unhealthy products, such as sugary beverages and processed foods, is closely linked to the aggressive expansion of 'Big Food'. This collection sheds light on the factors driving these alarming trends, emphasizing the need for a critical response to the influence of these powerful companies on dietary habits.

Furthermore, the collection explores the potential for grassroots movements to reshape the food landscape in low-income countries. It discusses various strategies to counteract the negative impacts of 'Big Food', including policy initiatives like soda taxes and the promotion of healthier food options. By examining these issues, Big Food provides valuable insights into the intersection of marketing, public health, and community action, offering a roadmap for addressing the challenges posed by the global food industry.