Transmedia Work

This book investigates the social and cultural dimensions of a digital workforce, focusing on the concept of transmedia work and its implications.

In Transmedia Work, authors Karin Fast and André Jansson delve into the complexities surrounding the digital workforce. They pose critical questions that highlight the social and cultural implications of a connected workforce. The exploration begins with the concepts of 'privilege' and 'precariousness' in the contemporary digital labor market, prompting readers to consider what it truly means to be a privileged worker in an era defined by connectivity. This inquiry reveals the intricate dynamics at play in modern employment structures.

The notion of transmedia work emerges as a central theme, serving as a framework for understanding the evolving nature of work in a digitalized society. This term encapsulates a new social condition that permeates various professions and work environments, resulting in differing experiences and outcomes. While some groups embrace the opportunities presented by transmedia work, others express skepticism and resistance. The authors also examine issues of control, questioning who possesses the ability to navigate this new work landscape effectively.

Through a series of interviews with cultural workers, expatriates, and mobile business professionals, alongside empirical data from corporate technology and coworking discussions, Transmedia Work contributes significantly to the discourse on mediatization and digital culture. The insights provided by Fast and Jansson offer a critical lens through which to understand the transformations occurring in the world of work today.