Shipping Business Unwrapped

'In Shipping Business Unwrapped,Dr Duru presents an original and personal interpretation of the practice of shipping business. This volume is not a comprehensive textbook which systematically defines and expounds the technical and theoretical mechanisms that underpin particular phenomena in the shipping industry. Rather, the author attempts to explore institutional and behavioural aspects of shipping business and the human side of shipping. For experienced practitioners, the selective account is refreshing and the critique offered of neo-classical rationality is highly provocative in debunking technical myths and jargon. Instead of offering a textbook of applied behavioural economics, Dr Duru challenges the highly conservative shipping industry with numerous practical suggestions based on high level concepts which could avoid traditional illusions and fallacies. Perhaps the future success of shipping business will depend on its ability to heed them.' — Professor John Dinwoodie, Head, Department of International Shipping, Logistics and Operations, Plymouth Business School, Plymouth University, UK