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Routledge Handbook of Football Marketing

Nicolas Lorgnier editor Michel Desbordes editor Nicolas Chanavat editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:23rd Mar '17

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Routledge Handbook of Football Marketing cover

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world.

From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan.

The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

ISBN: 9781138289321

Dimensions: unknown

Weight: 986g

464 pages