Planning for Ethnic Tourism

This book explores the planning and management of ethnic tourism, focusing on the case study of Xishuangbanna, Yunnan, and its socio-cultural impacts.

Ethnic tourism has become a vital tool for various nations, aiding in both economic and cultural development while helping to preserve ethnic heritage. However, the rise of ethnic tourism brings with it significant challenges, particularly the potential for adverse effects on traditional cultures, lifestyles, and the identity of ethnic groups. As countries increasingly leverage ethnicity as a tourist draw, there is a growing concern regarding how to balance this with the protection of minority cultures and the promotion of ethnic pride.

Planning for Ethnic Tourism addresses the pressing need for comprehensive research on the planning and management of ethnic tourism attractions. The book delves into the case of Xishuangbanna, Yunnan, a prominent ethnic tourist destination in China. It critically examines how ethnic tourism has been developed and planned at this location, shedding light on the socio-cultural implications and planning challenges that arise in such contexts.

The authors take a multifaceted approach by evaluating the perspectives of four key stakeholder groups: the government, tourism entrepreneurs, ethnic minorities, and tourists. This is achieved through on-site observations, interviews, and surveys, coupled with an analysis of relevant government policies and statistics. The unique focus on planning within the context of China, a rapidly growing player in the tourism sector, offers valuable insights that can be applied to ethnic tourism initiatives globally.