Blogging and Other Social Media

'I thought I knew a lot about blogging and social media. When faced with the expertise on offer here, I realised that I knew less than I thought. One great strength of the book is the clarity of its explanation and I have already stolen from it to explain concepts to others. The focus on attainable business use sets the book apart from other sources on the subject, which tend to be written by obsessives. The authors always keep sight of commercial realities when assessing the use of blogging and social media, and the other tools associated with Web 2.0 - some of which have a very direct impact on the bottom line. And, though I recognise a certain irony, you just cannot beat a book as a source of reference about these new developments, especially the more complicated uses such as private wikis.' - Laurence Eastham, Editor, Computers & Law and www.scl.org One major benefit of this book is that it can either be used as a comprehensive primer to build an improved understanding of how social media tools and blogging can be used, or as a guide to specific topics of particular interest, such as wikis, podcasting, or blogs...While this book is a good practical guide, and probably more suited to the Web 2.0 beginner, it can only be beneficial if people are happy to experiment with some of the tools listed. Trying the new technologies will help potential users to build up a picture of the social media and blog tools on offer, and make decisions about what is most relevant to them. This book is a good starting point, and a sound practical guide to the blogging and social media resources available. ’ - Jess Duffield, Multimedia Information and Technology Online 'A timely and reader-friendly book that provides a refreshing insight into the role played by Web 2.0 technologies. Instructive steps on setting up a weblog to the use of wikis and social networking are some of the highlights of the book. It makes a valuable contribution in an era that is becoming highly techn