Creative Arts Marketing

This updated edition of Creative Arts Marketing explores essential marketing principles tailored for the arts industry, merging theory with practical application.

The third edition of Creative Arts Marketing is a significant update to a classic text that has influenced the arts and heritage sectors for years. Initially groundbreaking upon its release, this edition delves into core marketing and management concepts specifically tailored for these industries, providing insights that remain unparalleled. With its comprehensive approach, the book continues to serve as a vital resource for both students and professionals alike.

In this updated version, readers will find a strong emphasis on global case studies, practical examples, and thought-provoking discussion questions. The author team, comprised of experienced professionals from diverse backgrounds in arts management, ensures that the material is relevant and applicable. This makes Creative Arts Marketing not only a textbook for academic study but also a practical guide for industry best practices.

The latest edition has been extensively revised to address the significant transformations within the arts sector. It integrates organizational and management topics, reflecting the marketing function's evolving role in broader organizational challenges. Key themes include audience diversity, the impact of digital technologies, the complex dynamics of public and private funding, as well as ethics and sustainability in arts marketing. Additionally, a new companion website offers valuable resources for tutors and students, enhancing the learning experience.