Intercultural Public Relations

Realities and Reflections in Practical Contexts

Bey-Ling Sha editor Qi Wang Schlupp editor Lan Ni editor

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:7th Feb '22

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Intercultural Public Relations cover

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.

Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them.

Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

ISBN: 9781138189256

Dimensions: unknown

Weight: 417g

280 pages