Marketing and Supply Chain Management
A Systemic Approach
Dimitris Folinas author Thomas Fotiadis author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:21st Sep '17
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£165.00(9781138181649)
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.
Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
ISBN: 9781138181656
Dimensions: unknown
Weight: 454g
232 pages