Advertising Management
Larry D Kelley author Donald W Jugenheimer author Fogarty Klein Monroe author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:1st Sep '16
Currently unavailable, and unfortunately no date known when it will be back
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
ISBN: 9781138178199
Dimensions: unknown
Weight: 453g
232 pages