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Advertising Management

Larry D Kelley author Donald W Jugenheimer author Fogarty Klein Monroe author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:1st Sep '16

Currently unavailable, and unfortunately no date known when it will be back

Advertising Management cover

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

ISBN: 9781138178199

Dimensions: unknown

Weight: 453g

232 pages