International Business

Radha Jethu-Ramsoedh author Maud Hendrickx author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:14th Dec '16

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International Business cover

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

ISBN: 9781138175808

Dimensions: unknown

Weight: 760g

324 pages