International Retail Marketing
Christopher Moore author Margaret Bruce author Grete Birtwistle author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:8th Oct '15
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£49.99(9780750657488)
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.'
Ian McGarrigle Deputy Managing Director, Emap Retail
ISBN: 9781138171084
Dimensions: unknown
Weight: 453g
280 pages