Influencer Marketing
Harnessing the Power of Influencers in Marketing Strategies
Nick Hayes author Duncan Brown author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:26th Jul '16
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£43.99(9780750686006)
This insightful book on influencer marketing reveals how to effectively engage with key decision-makers through communities of influencers, maximizing marketing strategies.
In Influencer Marketing, the author explores a transformative approach to marketing that has emerged as a vital strategy for professionals navigating today's complex purchasing landscapes. The text highlights how key decision-makers across various industries are increasingly relying on communities of influencers to guide their choices, as the intricacies of modern decisions often render solitary judgments inadequate. By understanding these ecosystems, marketers can better position themselves to leverage the power of influencers.
The book delves into the waning influence of mass media and the corresponding rise of influencers, emphasizing the importance of recognizing and adapting to this shift. It discusses how platforms like blogs, wikis, and social media have democratized influence, allowing new voices to emerge while diminishing the authority of traditional sources. This evolution presents both challenges and opportunities for marketers who must discern where to focus their efforts and resources.
Moreover, Influencer Marketing reveals the common pitfalls businesses face when attempting to engage influencers. The author argues that substantial investments are often misallocated, targeting the wrong individuals while overlooking those who truly matter. By offering insights on how to assess, rank, and effectively engage with influencers, the book equips marketing and sales professionals with the tools necessary to harness this powerful marketing strategy, ultimately driving awareness and sales in a competitive environment.
Brown and Hayes have written a wonderful, well structured and easy to read page turner about a fascinating idea that should affect the way every thinking marketer should see the world. Christoph Kaderli, Vice President EMEA Marketing, Performance Management & Alliances at Cognos Ltd & CMO Council Europe Advisory Board Member.
"Today's market is truly 'always on'. This is having a dramatic impact on the way that we market and sell to our existing customers and prospects.
Influencer Marketing provides an excellent reference on how you can drive and achieve significant change in your traditional mindset to ensure that you can address the new and dynamic challenges that now appear every day'.
Ask yourself, 'Do I change or do more of the same? There is only one correct answer" . Jim Cassidy VP Marketing EMEA, BEA Systems
A thought provoking book that challenges the way we think and who we target. A must for any skilled marketer wishing to beat his competitor." Dr Anthony Marsella, Chief Marketing Officer Samsung Electronics and co-author "Marketing Revolution".
"Cutting Edge Marketing at its best. This is a must read for any Technology Marketer" James Hart, Marketing Director, EMEA, Research In Motion
(Blackberry)
"If you think you know about marketing in the 21st century, press & analyst relations, the value of conferences, the buying cycle - think again.
Influencer Marketing will make you question even your basic understanding of marketing, and who really wields power in the market place." Joe Barrett, Director, Strategic Marketing, Qualcomm Europe
"This book explains why today's marketing model is a very different playing field. ROI is high on the agenda. The power of the network enables emphasis on 1:1 conversations and choice, dialogues and communities, which in turn leads to honesty and transparency in messaging." Jon Tutcher Head of Marketing, Sun Microsystems UK & Ireland
"Influencer Marketing brings together common sense with some insightful ideas in a book that provides marketers with useful tips for extending their own influence." Ruth Mortimer, Editor, Brand Strategy Magazine
“It is rare to find a marketing book which is useful from page one. Most provide useful maxims to include in presentations, but few back this up with practical approaches to use in anger in the workplace. Influencer Marketing has been invaluable in focusing my organisation on the invisible influencer". Robert Posner, European Marketing Director, Harte-Hanks
ISBN: 9781138144705
Dimensions: unknown
Weight: 453g
250 pages