Marketing Finance

Keith Ward author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:9th May '16

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Marketing Finance cover

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

ISBN: 9781138140707

Dimensions: unknown

Weight: 453g

368 pages