Wine Marketing
Richard Mitchell author C Michael Hall author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:2nd Nov '15
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£47.99(9780750654203)
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
ISBN: 9781138133921
Dimensions: unknown
Weight: 453g
376 pages