Wine Marketing

Richard Mitchell author C Michael Hall author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:2nd Nov '15

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Wine Marketing cover

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

ISBN: 9781138133921

Dimensions: unknown

Weight: 453g

376 pages