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The Dark Side of Social Media

A Consumer Psychology Perspective

Angeline Close Scheinbaum editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:21st Sep '17

Currently unavailable, and unfortunately no date known when it will be back

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The Dark Side of Social Media cover

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

'Social media is the best thing since sliced bread. Or is it? This book peels back the curtain to examine the dark side of social media, when it makes us worse off, and what we can do about it. A great compendium of perspectives and insight.'—Jonah Berger, Professor of Marketing, The Wharton School, University of Pennsylvania, USA; Bestselling Author, Contagious: Why Things Catch On

'This book provides a classic collection of informative chapters on the unintended consequences of using the social media. Specifically, the insights offered in the book throws a sharper light on why someone may have to think twice before using social media. A must read for all and a rude awakening for the society.'V Kumar, Regents’ Professor, Georgia State University, USA

ISBN: 9781138052550

Dimensions: unknown

Weight: 498g

270 pages