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The Global Public Relations Handbook

Theory, Research, and Practice

Krishnamurthy Sriramesh editor Dejan Verčič editor

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:7th Nov '19

Currently unavailable, and unfortunately no date known when it will be back

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The Global Public Relations Handbook cover

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.

This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.

This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

Winner of the 2020 PRIDE award from NCA's Public Relations Division

ISBN: 9781138043145

Dimensions: unknown

Weight: 807g

366 pages

3rd edition