Rethinking Innovation and Design for Emerging Markets
Inside the Renault Kwid Project
Bernard Jullien author Yannick Lung author Christophe Midler author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:15th May '17
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£42.99(9781032476827)
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
ISBN: 9781138037205
Dimensions: unknown
Weight: 490g
178 pages