Sustainable Luxury Brands

"This book fills [a] gap by providing very useful insights for both business scholars and company managers interested in the compatibility of luxury and sustainability. The authors have addressed the complex issue of sustainable luxury, considering luxury brands, consumers, different sectors, as well as the strong link between sustainable luxury and "Made-in" values. The authors have combined case evidences with recent findings in the scientific literature to come up with an actionable model. I recommend this book as a useful reading for all who are interested in the development of luxury goods in an era of sustainability." (Philip Kotler, S.C.Johnson Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management, US)

Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.